Rolex, the iconic Swiss luxury watchmaker, has recently revised the rules of its Certified Pre-Owned (CPO) program to include pre-owned Rolex replica watches for sale that are less than three years old. This change, set to take effect in May 2025, marks a significant shift in how the certified pre-owned timepieces are certified and sold through authorized retailers.
A change in the Certified Pre-Owned program
Since its launch in 2022, the swiss brand’s CPO program has allowed authorized retailers to sell certified pre-owned watches with a guarantee of authenticity and a two-year service warranty. However, until recently, only 1:1 replica Rolex watches aged three years or more could be included in the program. In response to the growing demand for pre-owned watches, Rolex has decided to lower the eligibility age to just two years.
According to Hodinkee, this revision allows AAA+ fake Rolex watches UK from 2023, for example, to be listed and sold under the CPO program. This change benefits not only buyers but also authorized retailers, who will have more flexibility and a wider inventory of eligible pre-owned watches.
Why this change is important for Rolex and its retailers?
Rolex’s decision to accept newer watches into its CPO program is seen as a direct response to the increasing demand for luxury pre-owned watches, particularly those bearing the brand’s crown logo. By reducing the age of eligible best copy Rolex watches, the swiss watchmaker enables its authorized dealers to access a broader range of inventory that might otherwise have been sold to unauthorized resellers.
This move is significant. It is likely to allow authorized retailers to become more competitive in the luxury pre-owned watch market while offering buyers a guarantee of quality and authenticity. According to WatchCharts, top Rolex fake watches sold under the CPO program are typically priced 30% higher than similar models sold by unauthorized dealers.
The impact on the price of pre-owned Rolex watches
The revision of the CPO program could directly impact the prices of pre-owned Rolex watches. For instance, a 2023 GMT-Master II, a particularly sought-after model by collectors, is currently listed for $17,250 at Henne Jewelers in Pittsburgh. Similarly, a 2023 Cosmograph Daytona is priced at $24,212 at Pragnell in the UK. These prices represent significant premiums compared to those observed with non-certified resellers, with price differences reaching as much as 9.4% for some clone Rolex watches for men.
Selling these newer models under the CPO program could not only increase the availability of certified pre-owned watches from Swiss Rolex Submariner replica watches but also amplify the price gap between authorized dealers and other market players.
Rolex and the pre-owned watch market
The CPO program has rapidly expanded since its launch. By 2025, it is estimated that nearly 8,500 cheap super clone Rolex watches will be available under this program, spread across 227 points of sale worldwide. This program is already responsible for $120 million in sales by the second quarter of 2025, a significant increase. It is worth noting that the brand retailers, such as Bucherer in Europe, are applying the highest premiums, reaching an average of 42%, while U.S. retailers, like 1916 Company, apply more moderate premiums of 16%.
Rolex has stated that it leaves the pricing decisions to its authorized retailers, without interfering in their pricing policies. This flexibility allows for some variation in prices based on the local market, available models, and demand.
A growing pre-owned market
Rolex’s CPO program is evolving to meet the growing demand in the luxury pre-owned watch market. By including perfect replica Rolex watches less than three years old in its program, the brand is strengthening its control over this lucrative sector while offering buyers greater security and giving retailers more flexibility. As the luxury pre-owned watch market continues to expand, these adjustments should help the swiss watchmaker maintain its dominant position while meeting consumer demands for authentic and high-quality products.